Sacred snack?

"The snack is sacred". No, this isn't an ad for laddoos. It is for a burger! And what's more to prove its sacredness--Goddess Laxmi sitting on top of it! Watch for yourself.

My reaction to such antics is not one of anger, disappointment or hurt. It's just plain lack of understanding. Why on earth would Burger King (and other corporates who have done similar things in the past) think that this ad would actually attract more customers into their joints? I'd really like to get into the mind of the genius marketing person who cooked up this idea. And to those who think God sells everything including food in India, this ad appeared in print in Spain! Were they counting on their prospective customer's awareness being "just right", in that he/she would know it is a Goddess, but would not know that the Goddess is from a country which finds a conflict between godly things and non-vegetarianism?

Laxmi burgers anyone? How about Hindu bikinis? Ganesh footwear? Forget Gods, would any of these manufacturers put the photograph of their own CEO (a human) on their footwear? (in the current economic recession that may actually boost sales) How about a female manager highest in the food chain of their corporation "supporting" their customers?

Tit-for-tat is a futile exercise for these people. They belong to countries and societies that already make fun of their own greats, arguably even God. The point is, everybody has sensitivities that they hold dear to them. And everybody else ought to respect that. Even the biggest funnymen have their sensitive spots.

But I digress. From a pure managerial, marketing or corporate point of view, why will this sell anything? Even if there are people who would not find this offensive and even claim it is downright amusing, are they such a significant part of any market to warrant such a marketing strategy? Or is it the shock value that is being banked on? Would anybody care to enlighten the lesser intellectuals like myself?

Corporate apologies, I'm afraid, are extremely feeble. "We apologize for anybody who may have been hurt with our advertisement. We did not intend to cause any hurt...It is our corporate policy...". They give the impression that the advertisement was an extemporaneous, unsupervised phenomenon, akin to an employee sending an email. I guess someone at Burger King accidentally sent the wrong attachment to the printers! We all know that didn't happen (if it did, that is the strongest argument yet for layoffs!). So the only logical conclusion is that advertisements like these went from brain to paper, to several eyes presumably connected to several brains, and all collectively agreed that not only was this acceptable, but it was worth the dollars they were about to spend marketing/selling it! If Burger King counted on the collective awareness of Indian mythology among their Spanish customers, why couldn't they find even one such aware person in their own organization to verify their claim? I mean any dimwitted Indian (not even Hindu) would've seen this coming! Or were they banking on the controversy that it would create, so that people who would come to BK out of curiosity would suddenly discover another feeling--hunger?

We Indians are just as hypocritical as any other well-meaning beings on this planet. We still celebrate the return of Ram (an avatar of Lord Vishnu) to Ayodhya (such a peaceful place these days) by bursting firecrackers, one of which has the image of Goddess Laxmi (Vishnu's wife) that gets blown to smithreens and garbage, much to our glee! I'm a bit ashamed it took a Laxmi burger to introspect and discover the irony of the famous Laxmi bomb....but here it is! I guess I'm victim to a marketing strategy from Sivakasi.

P.S.: Coming to think of it, why don't they use that fact to reduce noise and air pollution during Diwali?